Retail Management

Price: 865.00 INR

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ISBN:

9780199467440

Publication date:

05/08/2016

Paperback

456 pages

276.0x216.0mm

Price: 865.00 INR

We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780199467440

Publication date:

05/08/2016

Paperback

456 pages

276.0x216.0mm

Rights:  World Rights

Description

The third edition of Retail Management is specially designed to meet the requirements of the postgraduate students of management. The book provides a lucid explanation of essential concepts related to retail management with the help of Indian and global examples, exhibits, and case studies. The text integrates theory with corporate examples and provides rich insights into the dynamics of the retail sector.

Table of contents

  1. Retailing: Role, Relevance, and Trends
  2. Retail Organization
  3. Retail in India
  4. Retail Customer
  5. Retail Market Segmentation
  6. Financial Planning for Retail
  7. Retail Location Strategy
  8. Organizational Structure and Human Resource Management in Retail
  9. Supply Chain Management and Information Systems
  10. Retail Product and Brand Management
  11. Merchandise Management
  12. Retail Pricing
  13. Retail Promotion Strategy
  14. Store Operations
  15. Atmospherics and Retail Space Management
  16. Customer Relationship Management in Retailing
  17. Managing Retail Chains and Franchising
  18. E-commerce

Features

  • Contains classroom-tested cases from global as well Indian retail chains and stores
  • Includes examples and exhibits in key areas of retail management
  • Provides concept-review questions, and classroom and field projects such as group discussions and analytical reporting at the end of each chapter

New to the Second Edition
  • Includes a new chapter on e-commerce
  • Contains extended coverage on use of technology in retail, role of private labels, and coverage of legal and political aspects of the retail business
  • Presents revised and updated content throughout
  • Provides new case studies, exhibits, and photographs

ONLINE RESOURCES
For Faculty
  • PowerPoint presentations
  • Instructors' manual

For Students
  • Flashcard glossary
  • Appendix A: Socio-economic classification
  • Appendix B: Careers in retailing

Review

'The text provides a very comprehensive and in-depth coverage of all the issues a retail professional would find useful. Retailing concepts in India’s emerging economy and unique socio-cultural environment require a specific treatment and coverage, and the book is a wonderful exposition of the same—a must read for anyone interested in a retailing career.'
–Amit Mookerjee, Professor, IIM Lucknow, Noida campus
'This retail text provides a comprehensive coverage of retail issues in the Indian context, with interesting insights into unorganized retail.'
–Pradeep Kashyap, Founder & CEO, MART

Description

The third edition of Retail Management is specially designed to meet the requirements of the postgraduate students of management. The book provides a lucid explanation of essential concepts related to retail management with the help of Indian and global examples, exhibits, and case studies. The text integrates theory with corporate examples and provides rich insights into the dynamics of the retail sector.

Read More

Reviews

'The text provides a very comprehensive and in-depth coverage of all the issues a retail professional would find useful. Retailing concepts in India’s emerging economy and unique socio-cultural environment require a specific treatment and coverage, and the book is a wonderful exposition of the same—a must read for anyone interested in a retailing career.'
–Amit Mookerjee, Professor, IIM Lucknow, Noida campus
'This retail text provides a comprehensive coverage of retail issues in the Indian context, with interesting insights into unorganized retail.'
–Pradeep Kashyap, Founder & CEO, MART

Read More

Table of contents

  1. Retailing: Role, Relevance, and Trends
  2. Retail Organization
  3. Retail in India
  4. Retail Customer
  5. Retail Market Segmentation
  6. Financial Planning for Retail
  7. Retail Location Strategy
  8. Organizational Structure and Human Resource Management in Retail
  9. Supply Chain Management and Information Systems
  10. Retail Product and Brand Management
  11. Merchandise Management
  12. Retail Pricing
  13. Retail Promotion Strategy
  14. Store Operations
  15. Atmospherics and Retail Space Management
  16. Customer Relationship Management in Retailing
  17. Managing Retail Chains and Franchising
  18. E-commerce

Read More