Innovation Management

Price: 850.00 INR

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ISBN:

9780198080985

Publication date:

11/06/2014

Paperback

364 pages

241.0x184.0mm

Price: 850.00 INR

We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780198080985

Publication date:

11/06/2014

Paperback

364 pages

241.0x184.0mm

First Edition

Vinnie Jauhari & Sudhanshu Bhushan

Innovation Management is a comprehensive textbook designed to meet the needs of postgraduate management students. The book aims to capture the essence of innovation in the dynamic business environment.

Suitable for: A comprehensive textbook designed to meet the needs of postgraduate management students.

Rights:  World Rights

First Edition

Vinnie Jauhari & Sudhanshu Bhushan

Description

Innovation Management is a comprehensive textbook designed to meet the needs of postgraduate management students. The book aims to capture the essence of innovation in the dynamic business environment.

The foundation of all successful companies has been the practice of innovation. This book is universal in its approach and integrates both macro and micro perspectives of innovation, especially from the context of emerging economies. It provides a unique treatment of continuity and change as a dynamic process of evolution in managing innovation. It also deploys a multidisciplinary approach combining knowledge and experience of the authors in the domains of knowledge management, technology management, strategy, and entrepreneurship.

Besides students, the book will also be a useful tool for practitioners, consultants, entrepreneurs, and policy makers.

First Edition

Vinnie Jauhari & Sudhanshu Bhushan

Table of contents

Chapter 1. The Concept of Innovation
Chapter 2. Dynamics of Ideation and Creativity
Chapter 3. New Product Development
Chapter 4. Paradigms of Innovation—The Macro Perspective
Chapter 5. Paradigms of Innovation—The Micro Perspective
Chapter 6. Sources of Finance and Venture Capital
Chapter 7. Intellectual Property, Innovation, and Entrepreneurship
Chapter 8. Universities, Innovation, and Entrepreneurship
Chapter 9. Open Innovation Framework
Chapter 10. The Strategic Context of Innovation
Chapter 11. Corporate Entrepreneurship

First Edition

Vinnie Jauhari & Sudhanshu Bhushan

Features

  • Provides a holistic framework for innovation integrating contexts of developed and developing economies
  • Links the concepts of innovation to the socio-economic environment and demonstrates the paradigms across various geographical regions
  • Includes unique topics such as corporate entrepreneurship, open innovation approach, role of venture capital, and industry-academia partnership
  • Discusses innovation practices of firms such as Procter and Gamble, Apple, Samsung, Nokia, ITC, Marriott, and Reliance
  • Includes numerous cases of companies such as Google, Facebook, Hewlett-Packard Open Labs, and McDonald's
  • ONLINE RESOURCES
  • Instructor's Manual
  • PowerPoint Slides

First Edition

Vinnie Jauhari & Sudhanshu Bhushan

First Edition

Vinnie Jauhari & Sudhanshu Bhushan

Description

Innovation Management is a comprehensive textbook designed to meet the needs of postgraduate management students. The book aims to capture the essence of innovation in the dynamic business environment.

The foundation of all successful companies has been the practice of innovation. This book is universal in its approach and integrates both macro and micro perspectives of innovation, especially from the context of emerging economies. It provides a unique treatment of continuity and change as a dynamic process of evolution in managing innovation. It also deploys a multidisciplinary approach combining knowledge and experience of the authors in the domains of knowledge management, technology management, strategy, and entrepreneurship.

Besides students, the book will also be a useful tool for practitioners, consultants, entrepreneurs, and policy makers.

Read More

Table of contents

Chapter 1. The Concept of Innovation
Chapter 2. Dynamics of Ideation and Creativity
Chapter 3. New Product Development
Chapter 4. Paradigms of Innovation—The Macro Perspective
Chapter 5. Paradigms of Innovation—The Micro Perspective
Chapter 6. Sources of Finance and Venture Capital
Chapter 7. Intellectual Property, Innovation, and Entrepreneurship
Chapter 8. Universities, Innovation, and Entrepreneurship
Chapter 9. Open Innovation Framework
Chapter 10. The Strategic Context of Innovation
Chapter 11. Corporate Entrepreneurship

Read More