Entrepreneurship

Price: 799.00 INR

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ISBN:

9780190125301

Publication date:

15/12/2020

Paperback

504 pages

Price: 799.00 INR

We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780190125301

Publication date:

15/12/2020

Paperback

504 pages

Third Edition

Rajeev Roy

The third edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. The book is meant to be used not just as a textbook for a course, but also lends itself well to being an actual guide to students wishing to start their own ventures.

Rights:  World Rights

Third Edition

Rajeev Roy

Description

The book explains concepts based on original research and the author’s own experience in setting up and running entrepreneurial ventures. It aims to combine theoretical elements with a practical outlook.

Third Edition

Rajeev Roy

Table of contents

  1. Understanding Entrepreneurship
  2. Contemporary Approaches to Entrepreneurship
  3. Family Business
  4. Doing Business in India
  5. Support to SMEs and Entrepreneurs
  6. Design Thinking
  7. Ideation
  8. Intellectual Property
  9. Customer Discovery
  10. New Product Development
  11. Business Models
  12. Buying a Business
  13. Entrepreneurial Finance
  14. Pitch Deck
  15. Human Resource Management
  16. Networking
  17. Operations
  18. Distribution Channels
  19. Integrated Marketing Communication
  20. Pricing
  21. Growth
  22. Exit
  23. The Social Entrepreneur
  24. Social Responsibility

Additional Case Studies

Third Edition

Rajeev Roy

Features

  • Starts with the concept of understanding entrepreneurship and throws light on contemporary approaches to it
  • Discusses the various issues related to doing business in India and support given to SMEs and entrepreneurs
  • Elaborates on the steps involved in composing a pitch deck
  • Describes day-to-day operations of an entrepreneurial enterprise, such as human resources, networking, etc.
  • Discusses growth and exit strategies


New to this edition:
  • Eight new chapters
  • New case studies and exhibits that highlight recent business dynamics
  • Revised and updated content throughout the text


The following resources are available to support the faculty and students using this text:

For Faculty
  • Instructor’s Manual
  • PowerPoint Slides


For Students
  • Documents · Applications
  • Templates and checklists for entrepreneurs

Third Edition

Rajeev Roy

Review

Praise for the Previous Editions This book is and deserves to be the recommended text on the subject for management and business schools in India. –Prof. Malcolm Harper, Cranfield University, UK The author has very brilliantly and succinctly tackled all the aspects related to entrepreneurship. The book facilitates easy comprehension and is very student friendly. - Prof. Akshey Kumar, Apeejay School of Management, New Delhi

Description

The book explains concepts based on original research and the author’s own experience in setting up and running entrepreneurial ventures. It aims to combine theoretical elements with a practical outlook.

Read More

Reviews

Praise for the Previous Editions This book is and deserves to be the recommended text on the subject for management and business schools in India. –Prof. Malcolm Harper, Cranfield University, UK The author has very brilliantly and succinctly tackled all the aspects related to entrepreneurship. The book facilitates easy comprehension and is very student friendly. - Prof. Akshey Kumar, Apeejay School of Management, New Delhi

Read More

Table of contents

  1. Understanding Entrepreneurship
  2. Contemporary Approaches to Entrepreneurship
  3. Family Business
  4. Doing Business in India
  5. Support to SMEs and Entrepreneurs
  6. Design Thinking
  7. Ideation
  8. Intellectual Property
  9. Customer Discovery
  10. New Product Development
  11. Business Models
  12. Buying a Business
  13. Entrepreneurial Finance
  14. Pitch Deck
  15. Human Resource Management
  16. Networking
  17. Operations
  18. Distribution Channels
  19. Integrated Marketing Communication
  20. Pricing
  21. Growth
  22. Exit
  23. The Social Entrepreneur
  24. Social Responsibility

Additional Case Studies

Read More